RFP Pricing Software for Freight Brokers

Win more freight RFPs. Price thousands of lanes in minutes.

Upload the shipper's lane file. EureekaBI parses the lanes, compares your rates against the market, and helps your team set carrier pay and margin, so you can price a full bid in an afternoon instead of over a weekend.

Trusted by the brokerages winning more freight

MegaCorp Logistics Koch Industries Evolve Global Logistics Kal Freight BTS Logistics OverDeliver Packer Express Grane Logistics Chariot Logistics McClay's Transportation & Logistics Freight-Tec Cowtown Logistics MLM Transport JBS Carriers Hill Bros Logistics Summit Logistics
The bid problem

Submitting competitive bids is brutal.

RFPs are a necessary evil in freight brokerage. The deadlines are short, the lane lists are enormous, and one slow or sloppy bid means losing a customer for a whole contract year.

01

Thousands of lanes

A single RFP can carry thousands of lanes, making it nearly impossible to price every one accurately before the deadline.

02

Brutal turnarounds

Bids are due in days, not weeks. The clock starts the moment the file hits your inbox and never slows down.

03

Your day job, still

Covering loads and managing customers is already a full day. A massive bid package on top of it is what eats your nights and weekends.

04

Sparse lane data

It's hard to price lanes you've rarely run. Guessing costs you the bid, or worse, wins it at a rate you can't cover.

How it works

One workspace from raw RFP to pricing sheet.

A repeatable workflow your pricing team can run for every bid package, instead of another ad hoc spreadsheet scramble.

1

Upload the shipper spreadsheet

Add the RFP file, contract period, and notes. Eureeka extracts the sheets, standardizes lanes, estimates mileage, and prepares the workspace.

2

Review the opportunity

See contract details, volume, lane count, regions, carrier coverage, market-rate comparison, and a Competitive Advantage recommendation.

3

Build lane-level pricing

Choose carrier pay sources, apply DAT RateView data where connected, handle fuel, set margin, and bulk-apply choices across lanes.

4

Apply your pricing strategy

Start from company defaults for markup, rate limits, fuel surcharge handling, and accessorials, then override the rules for a specific RFP when needed.

5

Export and respond

Download the processed pricing sheet and use it to prepare the rates your team submits back to the shipper.

Competitive Advantage Score

Know which bids are worth your time.

Every RFP and every lane gets a single, defensible score that blends three signals into one plain-English recommendation, so you stop pricing opportunities you were never going to win.

  • Volume — how much of the bid this lane represents.
  • Carrier coverage — unique carriers within a 50-mile radius of each lane.
  • Price vs. market — how your proposed rate compares to market data.
  • Recommendations from "Very Strong — Bid with Confidence" down to "Cherry-pick or pass."
Opportunity overview · recommendation tiers
Very Strong85–100
Strong70–84
Moderate50–69
Limited30–49
Low0–29
Automatic lane intelligence

Messy lane files, cleaned and mapped for you.

Shippers rarely send tidy addresses. Eureeka standardizes every origin and destination and calculates mileage on its own, even when the file only gives you a partial ZIP or a state.

  • Reads any Excel or CSV format and detects the right sheet.
  • Handles 3-digit ZIP prefixes and state-only entries.
  • Mileage across the US and Canada.
  • Every lane priced, even when the shipper's detail is incomplete.
Resolved & mileage-calculated lanes
Origin → DestinationResolvedMiles
 "606" → Dallas, TX
✓ Chicago
925
 OH → GA
✓ Columbus
722
 Laredo → ON, CA
✓ Toronto
1,640
Market rate comparison · DAT

Price against the market, not a hunch.

Connect your DAT account and Eureeka pulls market rates for every lane (average, low and high) right beside your proposed number. Price to win without leaving margin on the table.

  • DAT market average, low and high per lane.
  • Your rate scored against the market for instant context.
  • Credentials stored securely; connect once, use on every RFP.
Chicago → Dallas · line haul
Market lowDAT
$1,310
Market averageDAT
$1,520
Market highDAT
$1,690
Your proposed ratescored competitive
$1,470
Guided pricing sheet

Carrier pay and margin, your way.

Set what it costs to move each lane and the margin you want on top, in whatever order fits the bid. Bulk-apply across hundreds of lanes, pick the fuel program per lane, and watch progress to the last lane.

  • Bulk-apply carrier pay and margin across many lanes at once.
  • Fuel per lane: BTF Fuel or Shipper FSC, viewed all-in or per mile.
  • Company Pricing Strategy defaults, with per-RFP overrides.
  • Progress tracking and step locks so nothing ships half-priced.
Pricing sheet · 1,284 lanes
Carrier Pay
What it costs to move each lane
1,284 / 1,284
Margin
Bulk-applying +18% across regional lanes
912 / 1,284
Export
Download & submit to shipper
Locked
ROI calculator

What could your team save?

A team running 36 RFPs a year at 1,000 lanes each typically sees six figures in combined labor savings and incremental margin. See your own number in under a minute.

Calculate your ROI
Estimated annual value
$122,400
288hours saved / year
$14,400labor savings
720extra lanes won
$108,000incremental margin
Customer proof

Brokers don't go back.

From regional teams to Fortune 500 accounts, pricing teams use EureekaBI to bid bigger and win more.

"

Time is money in what we do. We can send a 5,000-lane bid with a 48–72 hour turnaround, and the rates are right in line with what we need to win. It's such a game changer for us.

Anthony Incerto
Anthony IncertoNational Sales Manager · MegaCorp Logistics
"

By using Eureeka's RFP services, our team saves time and competes in more shipper bids — so we focus on the customer relationship instead of the spreadsheet.

Keith Strickland
Keith StricklandOwner · Standard Logistics
"

I didn't know we needed Eureeka until they helped me land some big-time Fortune 500 accounts. Eureeka is the real deal — a valuable partner, time and again.

David Wiesenberg
David WiesenbergDirector of Sales Operations · MegaCorp Logistics
The difference

It pays to bid with Eureeka.

With EureekaBI

The smart way to bid
  • Curated, market-checked rates
  • Clear bid / no-bid call on every RFP
  • Price thousands of lanes in minutes
  • Submit more bids, win more lanes
  • Your nights and weekends back

On your own

The spreadsheet grind
  • Guesswork on lanes you rarely run
  • Pass on opportunities you can't price in time
  • Manual lane-by-lane entry for days
  • Lose bids and lose business
  • Nights and weekends gone
Pricing

Pricing that scales with your bid volume.

Start where you are and grow into it — from your first RFP to thousands of lanes a day across the whole team.

Tier 1

Starter

$299 / mo
~$3,588 / yr · 1 user seat

For brokers quoting their first RFPs.

Get started
Core benefits
  • Automated lane pricing — eliminate manual spreadsheets
  • Win more RFPs with market-rate markup bands
  • Real-time quote preview before submitting
Features included
  • Up to 500 lanes
  • Mileage-band markup tiers
  • Fuel surcharge (custom %)
  • Min / max rate guardrails
  • Bulk lane apply
  • DOE fuel surcharge table
  • Team seats
Tier 3

Enterprise

Custom
Volume pricing · unlimited seats

For large brokerages & 3PLs at scale.

Talk to sales
Core benefits
  • Price thousands of lanes per day without manual bottlenecks
  • Connect directly to your TMS — zero data re-entry
  • Dedicated success manager keeps your team winning
Features includedEverything in Growth, plus
  • Unlimited lanes per RFP
  • Full REST API access
  • TMS & ERP integrations (custom)
  • Pricing assistance — 1:1 strategy calls per RFP
  • Post-RFP review
  • Role-based permissions & audit log
  • SLA-backed uptime guarantee
  • Dedicated customer success manager
  • Quarterly business reviews
  • White-glove onboarding & training

Billed monthly, no per-lane fees. Need something in between? Let's talk →

Trusted partners

Backed by the industry's rate data and standards.

DAT RateView market rates beside every lane.

Market rate benchmarking to price with confidence.

Proud member of the Transportation Intermediaries Association.

FAQ

Questions, answered.

You upload the shipper's lane spreadsheet and Eureeka reads and organizes every lane, calculates mileage across the US and Canada, scores how attractive the opportunity is with a Competitive Advantage Score, compares your rates to the market, and walks your team through setting carrier pay and margin to build the quote you'll submit.

Eureeka complements pricing teams and adds an impartial source of market analysis. It removes the manual lane-by-lane grind so your experts spend their time on judgment, not data entry, and can bid on far more opportunities.

That's common, and Eureeka complements it. We curate the data so it's specific to your company and surface a clear bid / no-bid recommendation with a human eye of analysis that other tools don't provide.

Eureeka blends internal and external market data and only surfaces rates it has confidence in. The Market Rate Comparison shows the DAT average, low and high beside every lane, so you can always see the context behind a number.

Most RFPs process in under five minutes. With bulk-apply tools you can price thousands of lanes in a single sitting, and for tight deadlines, Expedited service returns results in 24 hours.

No. Eureeka is used by the broker's pricing team. Eureeka prepares the completed pricing file and you submit your rates to the shipper directly. Nothing changes about how you deliver the bid.

Yes. The RFP owner can invite teammates with full access to view and work the RFP while the owner manages access.

Ready when you are

Take back your nights. Win more lanes.

See how EureekaBI turns your next RFP into a bid you can submit in hours. Book a 30-minute demo with Kevin, or upload an RFP to try it today.